These are our positions.
Each represents a regulated market where trust is structurally absent. We identified the gap, built the authoritative resource, and own it — with fully disclosed, editorially-independent commercial relationships.
Active positions
SoleTraderGuide
soletraderguide.co.uk
4.2 million UK sole traders face mandatory MTD compliance from 2026. We built the independent guide before the rush — obligations, compliant software comparisons, rollout timelines — with no agenda beyond accuracy.
Markets we are moving into
Market thesis validated. Domain registered. Build sequenced.
Equity Release Guide
equityreleaseguide.co.uk
3.2 million UK homeowners aged 55+ are eligible for equity release. The market moves £6B annually. There is no independent guide they can actually trust. That is the gap we are building into.
Freelancer Finance Hub
freelancerfinancehub.co.uk
5 million self-employed people navigating IR35, MTD, pension gaps, and inadequate banking — with no single independent resource that covers all of it. That is the position.
Trades Guide
tradesguide.co.uk
The UK trades sector is chronically under-served by every financial and compliance resource that exists. CIS, VAT thresholds, field service software, sole trader accounting — one authoritative, independent place.