Every regulation creates a question. We build the answer.
We exist to fill a specific gap: the space between government guidance that is difficult to read and vendor marketing that cannot be trusted. Independent, authoritative resources for people making high-stakes decisions in UK regulated markets.
The thesis
Regulated markets where trust is structurally absent. We identify them, build the authoritative resource, and own the gap.
Active position
SoleTraderGuide
4.2M sole traders. MTD mandatory from 2026. The independent guide — built before the rush.
We identify
Regulated markets where trust is absent
We build
The authoritative resource that resolves it
We own
The gap — with disclosed commercial relationships
We look for the same pattern every time.
A market under regulatory pressure. An audience making consequential decisions. No independent resource they can actually trust. When we find that pattern, we build — and we build to last.
Active positions
SoleTraderGuide
soletraderguide.co.uk
4.2 million UK sole traders face mandatory MTD compliance from 2026. We built the independent guide before the rush — obligations, compliant software comparisons, rollout timelines — with no agenda beyond accuracy.
The standards every position is held to
Trust first
We would rather lose a commercial arrangement than publish something we cannot stand behind. Affiliate relationships are disclosed. Editorial decisions are not for sale.
Clarity over cleverness
Our readers face mandatory, consequential requirements. They need clear answers, not clever writing. We write for the person with fifteen minutes and something important to understand.
Built to last
One well-researched, accurately maintained resource will serve readers for years. We build for depth, not volume. That is what earns authority — and holds it.
Markets we are moving into
Equity Release Guide
equityreleaseguide.co.uk
3.2 million UK homeowners aged 55+ are eligible for equity release. The market moves £6B annually. There is no independent guide they can actually trust. That is the gap we are building into.
Freelancer Finance Hub
freelancerfinancehub.co.uk
5 million self-employed people navigating IR35, MTD, pension gaps, and inadequate banking — with no single independent resource that covers all of it. That is the position.
Trades Guide
tradesguide.co.uk
The UK trades sector is chronically under-served by every financial and compliance resource that exists. CIS, VAT thresholds, field service software, sole trader accounting — one authoritative, independent place.
Partner with us.
We take positions in regulated markets where trust is structurally broken. If you make a product that genuinely belongs in one of our markets — and can stand independent editorial scrutiny — we want to hear from you.
Every commercial relationship on our sites is disclosed. Being listed does not guarantee a positive assessment. That is the point.
Get in touch